HW4: Response to "The Voice of a Customer"

In chapter two, "The Voice of a Customer", Greg Thomas states “A company can promise quality and dependability, as Lexus does. Or it can promise an enjoyable emotional experience that people can take with them wherever they go...but unless that promise touches people’s deeper motivations, the brand will not succeed.” The brand that I chose to look up was Tresemme hair products. Tresemme promises the customer beautiful, healthy hair for each particular style. The models on their websites all have beautiful, shiny,healthy locks. The website promises the buyer a stunning and beautiful style. When women see these models with hair like that their immediate thought is I want my hair to look like that. When women look good they feel good. Personally, when my hair looks good and i know it, its a huge confidence booster. What girl would not want an extra boost for their self-esteem? This is why i compltley agree with Thomas's statment. This hair product can make women feel good about themselves just by making their hair look good. Tresemme also promises the buyer "TRESemme hair products provide professional quality hair care at an affordable price." Cheap quality hair care is another attraction that would make people want to buy this product. Also the low prices attract a younger group of women. Teens and young adults can not afford to buy top of the line hair care. With lower prices this is attracting women of all ages and still promising them great results and beautiful hair. I personally love Tresemmes products. They do the job they promise. I find their advertising compltley honest and I have trust in this product.